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Exustar began life in 1993 as Exus, a special project at pedal maker VP Components. Initially Exus concentrated on high-end pedals, but Exus engineers were convinced competitive cyclists would be better served by a fully-integrated clipless pedaling system. So in 1995, Exus began producing cycling shoes as well as clipless pedals.
In 2002 it was decided that Exus would best fulfil its potential independently of VP, and a buyout by Exus management was arranged. All key staff were in place when the business was re-launched and rebadged as Exustar the same year. Since then product development at Exustar has been exponential as the company developed and introduced other bicycle products. Business has grown steadily. "We have really found our true pace in the last few years. Our focus is clearer, and as a team our energy is fully concentrated on producing great products," says company president Sam Zhao. There have been a number of milesto... [more] |